1. First time. If you had to remember one thing rule of thumb about writing a proposal, it would be this: the customer wants it right the first time to see what they're getting for their money.
Should I write a long or short text?
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The answer is not clear. For each of your promotions, you should approach it individually.
What is certain, however, is that you should not overwhelm them with a barrage of text. More than 30% of the time, customers are buying from their mobile phones - they're less likely to read long texts on their mobile phones. At the offer page, they won't spend more than 1 minute, and whether they'll click through further is decide within seconds. Various studies report that people only read around 20% of text on the web. On Slevomat, that comes out to the headline and the first two paragraphs. These must therefore be clear and enticing. At the same time, be careful of excessive text reduction. Keep longer text for more expensive offers, for example on stay or trip. The same applies to goods worth thousands of crowns (mattresses), where the customer wants to know what they have paid for. New on the market (superfood, unknown adrenaline activity) is also a better sell with a longer text. |
2. How to write a headline. It must be clear from the headline what the customer will receive. Grab the customer's heart with the headline and differentiate yourself in it from other promotions.
This is especially true for offers that are often repeated and we have them from different providers. Make yours special.
Wrong: "Trip to Dresden by train"
Right: "Orchid World in Dresden"
3. In the "Includes" field, fill in everything that the customer receives.
4. Write the text as an inverted pyramid. This The most important things are at the beginning, at the end you can highlight the interesting things. Specify your added value in the 2nd paragraph (you have state-of-the-art laser arena in town, a bike path right next to your hotel, or mini-zoo, you make your steak tartare scraped, not minced, etc.)
5. Break the text into smaller paragraphs. It is easier to read. 3–4 lines per paragraph is enough.
6. Do not write in the first person. Because the offers are in on the Slevomat site that facilitates the products and experiences, the text are always in the 3rd person.
Wrong: "We are introducing our café range. You can find baguettes, ciabattas…"
Correct: "The delicacies of the Dolce Vita café will get you through "with flavour and hunger during a hard day's work."
7. A short headline should capture the best of the offer (4* wellness with all inclusive in Harrachov). Long The long headline should develop and clarify the main message (Top wellness in Harrachov with evening all inclusive for alcoholic and non-alcoholic drinks).
8. Do not use unnecessary use of foreign words in headlines or text. technical terms. Explain in detail but in a clear way – especially if it is a new product on the market or a treatment at a clinic (teeth, beauty treatments).
Wrong: "BIO-PHASE2 HYALURON luxury gift box COMPLEX"
Correct: "Rejuvenating treatment with hyaluronic acid in a gift box"
Ideally, in this case, you should attach Video.
9. Describe what customers are interested in. For a restaurant wanting want to know what beer you're serving rather than that you have a lounge for for events. In hair salons, clients will want to know what kind of brand of cosmetics you use. For massages, describe the differences between the different types.
10. Do not use capital letters and especially not in a way that only capital letters in a word. This also applies to subtitles.
Take a look at the sample menus
Travel – stay in the Czech Republic and its surroundings
Beauty, Health and relaxation (massage)