Basic rules for a successful promotion
- Photos. Add simple and enticing photos. Use real photos of your establishment and the services you offer. Photos should be landscape, sharp, as high resolution as possible and well lit. The ideal format is 2000×1000 pixels.
- Concise text. Don't make customers read a flood of text. Customers want to see at a glance what they are getting for their money. they're getting for their money.
- Added value of the promotion. Try to differentiate yourself from the competition. Do you have your own herb garden? The chef has been learning abroad? Or do you offer something that customers won't experience elsewhere? Highlight it in the text so the customer knows why to buy just from you.
- Bata prices. 199 CZK is better than 200 CZK or 205 Kč. If the price tag ends with a nine, the customer always feels that they'll save even more.
- Positive attitude. To the negative posts in the discussion and reviews, respond in a factual and unemotional manner. If the customer had had a worse experience in the past, it's ideal to apologize and offer compensation.
- Action options. Sell fewer variants, ideally a basic variant that is the best seller and then a better, more "hyped" variants so that you motivate the customer to buy the more expensive product or service. Too many variants in an event confuses customers and makes away from the site.
5 tips from Slevomat specialists
1. Photos: simple and appealing
2. Texts: concise and unambiguous
Don't make customers read a flood of text. Customers want to see at a glance to see what they are getting for their money and how you differentiate yourself from others. Customers buy more than 30% of the time from their mobile phones - they are less likely to read long texts. They don't spend more than 1 minute on the offer page and decide within seconds whether to read on. |
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The length of the voucher validity is one of the most important factors, on which a customer decides whether or not to buy a voucher. Ideal validity is between 3–6 months, preferably at least for stays 4 months.
This is especially important for customers buying vouchers as a gift as a birthday or Christmas present. For offers issued in November and Set the duration to a minimum of 5 months. |
We display all customer reviews, which increases credibility of your purchase and your business. Don't be discouraged by negative reviews, just customers see these as proof that the review is genuine and relevant. If you respond positively to a negative review, you have the opportunity to turn even a dissatisfied customer into a satisfied long-term client.
A great response to a negative review can earn you a plus points and impress potential customers. |