In an age where online marketing is a vital sales channel, how do you get customers without it costing you too much money and getting multiple returns on your investment? Marketing experts from Google, Facebook, ROI Hunter, Slevomat and Skrz will answer that question.
Webinar recording:
The webinar was held on Thursday, May 21, 2020
Presenter and Speakers:
Ladislav Veselý
Webinar moderator, CEO of Slevomat.cz
Ladislav Veselý leads Slevomat. In January 2020, he took over from Maria Havlíčková as Chief Operating Officer after a year in the company. Previously, he worked on products such as Maps.cz, Email.cz and Seznam Televize in his role as director of the Internet services division at Seznam.
Jakub Fiala
Industry Manager – Google
Jakub is an Industry Manager in Google's Prague office and helps large Czech and Slovak advertisers build their business in the online environment. Prior to his almost 5 years at Google, Jakub worked as a consultant at Ernst & Young, where he helped large enterprises with business strategies and process optimizations.
Zuzana Záhorová
Client Partner | Central Eastern Europe – Facebook
Zuzana Záhorová works for Facebook in Warsaw as a Client Partner. She helps large Czech and Slovak advertisers build their business in the social media environment and communicate effectively on Facebook platforms. Previously, she worked as a digital media specialist for media agencies in London and Prague.
Erik Werner
Product Manager – ROI Hunter
I am a product manager at ROI Hunter. My job is to invent tools that help e‑shops get the most out of Facebook advertising. I'll be talking about trends in dynamic ad formats, how Facebook targeting has changed over the years, and how the most experienced advertisers are thinking about it.
Matěj Dvorský
CEO Skrz.cz & Sortado.pl
Matěj Dvorský leads Skrz.cz, the largest holiday search engine in the Czech Republic. He joined the company in 2014 as Marketing Director and later worked in business analytics and as Chief Operating Officer.
Veronika Kotásková
Head of sales at Slevomat.cz
Veronika Kotásková started at Slevomat 7 years ago, during which she worked her way up to the position of Director of Sales. She leads sales teams in all segments, including local services and travel, which together make up 85% of Slevomat's offer.
David Matoušek
Marketing Director, Slevomat.cz
David Matoušek is responsible for Slevomat's communication strategy and focuses primarily on performance marketing. He has lived and worked abroad for several years for companies such as Google and Criteo, and has also worked as a university lecturer.
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