What all do you need to consider before you start making content? And is it even worth it? How do you choose topics that your customers or readers will enjoy? We tackled all these questions when we started our online magazine, and we're happy to share examples of what worked and what didn't. There will also be a creative exercise, a sample publishing plan and a tip to help you master your ad copy and avoid the most common mistakes.
Webinar recording
Date: Thursday 17 September 2020
What we have in store for you:
Lukáš Hvozdecký
- Creative warm-up
- A few simple tricks to spark ideas and thoughts
Kateřina Linhartová:
- Why do content and how to choose a copywriter
- When not to do content?
- How to think about content for a blog (we show practical examples from our work on Slevomat Magazine)
- Where to get inspiration
Tereza Cerhova:
- How to make a publishing plan + downloadable template
- How to track content success
Barbora Kejvalová:
- Basic copywriting rules, the most common mistakes in texts and how to avoid them. Including examples from practice.
Viktor Knapp:
- What you should not forget when creating a simple landing page.
Presentations of individual speakers (PDF):
Download the content plan – Google Doc
Recordings from our previous webinars: