Advantage is often the deciding factor when purchasing a service. With an attractive offer, you can significantly differentiate yourself from the competition . Take advantage of both cleverly set discounts and the opportunity to participate in limited-time promotions that Slevomat customers demonstrably seek out and enjoy using.
Transparency comes first
Remember that the original price of the offer must be traceable . It is common for people to check whether the price is really a good deal and the discount is real. Prices that cannot be easily verified are not trustworthy to the customer, no matter how good your offer is.
How to make the price work in your favor?
Use all the tools Slevomat offers. Set different levels of discounts, limited promotions, or participate in time-limited marketing campaigns.
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Variant discounts: Set different discount amounts for different variants, for example, reduce the price as the number of services or goods increases. The customer will reach for the most advantageous variant and you will sell more.
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Opening option: The cheapest option will make the customer open your offer. A 199 CZK option with basic services can entice the customer to buy the extended option for 349 CZK.
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Price psychology: Bata prices work. For example, instead of 1000 CZK, set the price to 999 CZK or 990 CZK. A mere crown or ten crowns can mean a new customer for you.
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Introductory promotions: Kick off sales with a special price or gift for first-time customers. This will help you get valuable reviews faster. After the limited-time promotion sells out, you can continue to offer a lower-discount option, but customers will see that there is already interest in your services.
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Take advantage of the season: Don't hesitate to participate in limited-time campaigns like Extra Discount Week or Star Sale of the Day. Alternatively, provide an additional discount that will make the offer visible in the Extra Discounts section.
Setting prices by category
Each category of offers has its own rules. Check out the recommendations that have proven successful for our partners and helped them reach new customers.
Restaurants and bars
Offer a discount of at least 10% off the original price on the website or in-store. Promotions such as 1+1 free, dessert with a special menu, extra drink, etc. will also be attractive at first glance.
Travel and accommodation
Discount your offer by at least 10% compared to the regular price, but don't hesitate to offer even better deals depending on the dates. Discount those that are less popular during the off-season, weekdays versus weekends, or depending on how you need to sell out capacity.
What else works?
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Benefits for families: Free stay for children, larger room at no extra charge, etc.
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First minute: Discounts for early booking, can be limited by time or number of places.
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Discounts for longer stays: Discount on the total price, 1 free night or extra services for stays of a higher number of nights.
Beauty, health and relaxation
Set a discount of at least 20% compared to the original price of the service. Get inspired by similar offers that are already running on our website. Attract first customers with a higher discount on a limited number of vouchers and get reviews that will greatly boost sales.
Tip: Offer the customer a bonus, such as an extra procedure, a welcome drink, or a small gift.
Experiences and fun
Customers will be attracted by a discount of 15% or more . Experiences sell better if you offer advantageous packages for families or couples, 1+1 free promotions or an extended gift option with a bonus. As a bonus, you can add, for example, longer entrance to an attraction, 1 free ride, etc. instead of a higher discount.
Practical services
Set the discount to 20% or more off the regular price. Make the offer more appealing by adding a benefit that doesn’t cost you anything but improves the customer experience . For example, an expert consultation or a longer validity period.
For any additional tips on improving your offer, please do not hesitate to contact your sales representative.