We present a new feature that will make voucher redemption more pleasant for you and your customers. No more last-minute rushes or phone calls asking for extensions. What are the other advantages of the "sliding validity" and how can you set it up?
Why use sliding validity?
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Prevents last-minute voucher redemptions.
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Distributes customer visits evenly in your establishment.
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Eliminates the need to deal with voucher extensions.
Good to know: Sliding validity can only be set for services, i.e., offers in the fields of beauty and relaxation, gastronomy, experiences, etc. For travel, this is not possible at this time.
Fixed vs. sliding validity
Fixed validity, which has been set for all deals so far, means that the validity of all sold vouchers ends on the same day. If the deal lasts, for example, 9 months, the customer can use the voucher during this entire period. However, those who buy the voucher just before the end of the deal have only a few days to use it. At the same time, we know that many customers leave redemption until the last minute and the capacity of businesses may not be sufficient.
With sliding validity, all sold vouchers are valid for the same number of days, but the validity automatically shifts depending on the purchase date. This means that each customer has, for example, 3 months from the date of purchase to use the voucher. The deal can run for up to 2 years, and setting sliding validity ensures an even distribution of voucher usage.
Examples of how sliding voucher validity works:
The validity of a purchased voucher is set by sliding validity, and the voucher's validity will never extend beyond the validity of the variant.
Examples of voucher purchases:
- Variant validity 1. 7. – 30. 11., sliding 3 months, voucher purchased on 10. 7. will be valid 10. 7. – 10. 10.
- Variant validity 1. 7. – 30. 11., sliding 3 months, voucher purchased on 1. 11. will be valid 1. 7. – 30. 11. (so only 1 month, even though 3 months are set, the validity cannot extend beyond the variant's validity; extreme example: it cannot happen that the customer has only a few days to redeem).
- Variant validity 1. 7. – 30. 11., sliding 3 months, voucher purchased on 25. 6. will be valid 1. 7. – 1. 10. (the start of the voucher's validity cannot extend beyond the variant's validity).
Christmas tip: During the pre-Christmas period, we recommend setting sliding validity for at least 6 months. Vouchers are a popular gift, so make sure recipients have enough time to use them. After Christmas, of course, you can shorten the validity again.
How to set up sliding validity?
You can easily set fixed or sliding validity directly in your partner interface, in the Variant Content tab. For each variant of your deal, you can set a different duration.
Alternatively, contact your sales representative or deals manager, who will be happy to help you set it up and advise you on the best way to do it.