What are our plans for 2024? Ambitious! This year has been a very successful one, which is why we are looking forward toWe are again increasing our marketing investment and making further business plans. We expect to see our partnership growwill bring a lot of new talent to the industry in 2024.
Where will we see them?
ð In the online space. We have a team ready for online marketing next year 180 million CZK. We will display relevant advertising to potential customers acrossall online channels, be it social networks, search engines, YouTube or online magazines. We will also continue to intensively collaboration with influencers a creating quality contentthat promotes the offerings of individual partners.
This year we worked with approximately 50 influencerswho have between 10 and 250 thousand followers. In total, we've worked with them on 150 campaigns and the feedback from partners and customers has been very positive. Together with an external agency, we created around 40 professional videos (and hundreds of photos. This will help you sell your offerings more easily.
We'll see it on TV. This year, we have become the leading travel brand in the Czech Republic.and we aim to maintain that position, so we'll hopefully use TV as one of the main marketing channels. Next year we have a bigger budget for TV advertising than this year. The number exceeds 170 million CZK. Thanks to this, we are doing well in every campaign to reach 80% of our target group at least once.
What campaigns will we communicate the most?
- âï¸ Winter stays (January)
- ð Valentine's Day (early October)
- ââð Stargazing Discount Week (March)
- ð Discount's Birthday (April)
- ðºï¸ Travellers' Day (May)
- ðï¸ Summer holidays (July-August)
- ð Star Discount Week (September)
- ð Christmas (November-December)
In addition, we will also focus on spots promoting good perception Discount as the best place to get inspiration and buy gifts and benefits.
You will find out about all campaigns from your sales representative or from our regular newsletter.
ð¸ We will give away an additional 60 million CZK in credit cards. What is a credit card? A winged sales promotion that motivates our customers to buy immediately. Every day of the time period we give out credits (1 credit = 1 CZK).) or extra discounts that can be used by customers on that day to make purchases on Slevomat. This is always a successful sales campaign and we give away millions of credits every year.
In the next year we are filling credit cards for these campaigns:
- Valentine's Day (first week of October)
- Star Week (March)
- Slevomat celebrates birthday (April)
- Travel (June)
- Stargazing Discount Week (September)
- Black Friday (November)